Boucheron
industry
Jewelry
Service
strategic planning & campaign
delivery
Channel
Social Media, Email, Digital Ads
Result
32% boost in engagement
our objectives.
The goal was to craft a digital media strategy that elevated the jewelry brand’s presence and showcased its luxurious craftsmanship. We aimed to create captivating campaign creatives, supported by engaging copywriting, to increase engagement, generate leads, and drive conversions across targeted digital campaigns.
what we've done.
- 1. Developed a highly targeted digital media strategy.
- 2. Designed over 100 impactful campaign creatives.
- 3. Created 55 engaging copywriting pieces.
- 4. Implemented 4 rounds of campaign adjustments.
- 5. Optimized campaigns based on 48 months of data.
- 6. Set up tracking for 7 key performance metrics.
- 7. Integrated customer feedback into 3 campaign updates.
creative process.
- In-Depth Research: Immersed in the essence of Boucheron’s Animaux De Collection to understand its unique character and thematic elements.
- Strategy Formulation: Crafted a digital media strategy to align with the brand’s bold, elegant, and primal themes.
- Creative Design: Developed campaign creatives that encapsulate the wild and spirited nature of the collection.
- Copywriting: Produced compelling copy to convey the message of embracing one’s inner beast and the allure of the collection.
- Campaign Execution: Launched and managed digital campaigns across multiple platforms to engage and captivate the target audience.
results.
Achieved a 33% increase in high-quality leads. Website traffic rose by 22%, and social media engagement improved by 28%. Enhanced brand visibility led to a 15% increase in conversions. Utilized data-driven strategies to refine campaigns, resulting in a stronger brand connection and a 27% boost in overall campaign effectiveness.
conclusion.
Our strategic and creative efforts boosted Boucheron’s visibility, engagement, and lead generation. Data-driven adjustments enhanced overall campaign performance, achieving notable improvements across key metrics.
related work.
